The CogniStreamer® collaborative innovation framework is carried by two foundational pillars: a collaborative culture of transparency, consistency and meritocracy, and Web 2.0 as the main technological enabler. These are the key elements that drive a continuous process of spotting opportunities, generating solutions, and creating high-profit concepts that enter NPD. The CogniStreamer® Innovation Portal is designed to enable this process with highly efficient tools for seeding, ideation, enrichment and assessment.

The Seeding tool enables solicited ideation by launching strategic challenges. Seeds are typically launched within a specific time frame (with a deadline) and with a specific goal in terms of output, in order to receive enough valuable concepts.

The Ideation & Enrichment tool taps the creative power of collaborative innovation networks to generate solutions and turn them into valuable concepts.

The Assessment tool consists of an aggregation mechanism that uses unique collaborative filtering technology (Thistle Tube®) to produce an automated qualitative ranking of the idea portfolio.